Paid Advertising Specialist – Talent Pool (Future Opportunities)

Contract: Remote, Freelance
Hours: Full-time, 40 hours per week, UK time zone (when active)
Location: Preferred locations: South Africa, Philippines, EUR, UK (open to global applicants)
Compensation: $2,000–$3,000 per month (based on experience)

About This Talent Pool

We are not actively recruiting for this position at the moment. However, we frequently hire Paid Advertising Specialists as our company and marketing needs continue to grow.
By joining this Talent Pool, you’ll be first to be contacted when a position opens, giving you priority access to our recruitment process.

About Us

We are the marketing team behind Marisa Peer and Rapid Transformational Therapy (RTT) - a global personal development and therapy brand reaching millions around the world.

We value creativity, growth, and data-driven excellence. Our environment is fast-paced, collaborative, and mission-led.

Future Role Overview

When a role opens, the Paid Advertising Specialist will work closely with our CMO to create, launch, and optimize profitable paid campaigns across Meta, Google, and other platforms.
This is a hands-on role ideal for someone who loves building and scaling high-performing ads.

Responsibilities

• Plan, build, and optimize paid campaigns across Meta and Google

• Create static ad creatives and develop briefs/hooks for the video team

• Write high-converting ad copy for various funnel stages

• Manage campaign budgets, structures, and objectives

• Set up and manage tracking pixels, events, and UTM parameters

• Use AI tools to support ad creation and reporting

• Conduct A/B tests on creative, copy, and audiences

• Analyse campaign performance and provide actionable insights

• Collaborate with design, marketing, and funnel teams

• Stay current with platform updates and paid media best practices

KPIs (when active in the role)

• Cost per Lead (CPL) and Cost per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Lead quality and funnel conversion rates

• Creative performance and click-through rates

• Accuracy and reliability of tracking and reporting

Requirements

• Proven experience running and optimizing Meta Ads and Google Ads

• Strong understanding of audience targeting and funnel strategy

• Proficiency with design tools (Canva, Figma, Photoshop, etc.)

• Experience using AI tools for creative workflows

• Strong copywriting skills

• Comfortable analysing data and reporting insights

• Detail-oriented, organized, and proactive

• Able to work independently with minimal supervision

Preferred Qualifications

• Experience with TikTok Ads, LinkedIn Ads, or YouTube Ads

• Familiarity with GoHighLevel, HubSpot, or similar CRM/automation tools

• Experience with AI-driven ad creation workflows

• Understanding of GA4, conversion APIs, and tracking setups

You’re a Great Fit If You

• Love understanding what makes people click, watch, and buy

• Enjoy creative testing and scaling profitable campaigns

• Embrace AI tools naturally in your workflow

• Thrive in fast-paced, entrepreneurial environments

• Hold yourself to high creative and technical standards

• Are a self-starter who delivers results

Why Join Our Talent Pool?

• Be first in line when a new role becomes available

• Fast-track consideration before public job postings

• Work with a world-class marketing team

• Access cutting-edge tools and AI resources

• Contribute to a mission that transforms lives globally

Apply Now

If you'd like to be considered for future Paid Advertising Specialist opportunities with us, apply to join our Talent Pool. We will contact you as soon as a role becomes available.