Full-time | Remote | Freelance
🕒 40 hours per week (UK working hours)
🌍 Preferred: Philippines / South Africa (open globally)

About Us & Our Mission

We are a high-performing, purpose-driven organisation on a bold mission: to help transform the lives of 1 billion people worldwide through the ground-breaking work of Marisa Peer and Rapid Transformational Therapy (RTT) 💫

Our marketing team sits at the heart of this mission- bringing life-changing courses, therapy programmes, and training schools to millions across the globe. Every click, page, and conversation matters and that’s where you come in.

The Role: CRO Specialist

We’re looking for an exceptional Conversion Rate Optimization (CRO) Specialist who is excited to take full ownership of performance, testing, and optimisation across our entire marketing and sales ecosystem.

Reporting directly to the CMO, you’ll dive deep into data, uncover friction points, architect structured testing pipelines, and turn insights into meaningful revenue and impact — from first click to final close.

If you love blending data, psychology, creativity, and experimentation, this role will feel like home 🧠✨

What You’ll Be Responsible For

You’ll optimise performance across the entire customer journey, including:

🔹 Landing pages and opt-in flows

🔹 Long-form sales pages and checkout experiences

🔹 Application and booking funnels

🔹 Email nurture and automation touchpoints

🔹 Ad messaging and funnel alignment

🔹 Sales pipeline performance (lead → call → close)

Your work will directly influence:
📈 Opt-in rates
📈 Lead quality
📈 Booked and attended calls
📈 Purchase rates
📈 Revenue per visitor

Conversion Strategy & Testing

• Build and maintain a clear, prioritised testing roadmap across all major funnels

• Develop hypothesis-driven experiments grounded in data and user behaviour

• Prioritise tests using ICE or similar frameworks

• Implement tests using tools like VWO, Convert, Optimizely alternatives, or collaborate with developers for advanced experiments

• Analyse results and clearly communicate learnings and next steps to the wider team

Analytics & Reporting

• Create and interpret dashboards using GA4, Looker Studio, Hotjar/Clarity, and attribution tools

• Monitor key funnel metrics such as CTR, CVR, CPA, AOV, LTV, call-to-sale, and drop-off points

• Turn complex data into clear, actionable insights

• Ensure performance visibility across marketing and leadership teams

Creative Direction & Implementation

• Brief copywriters and designers with clarity, intention, and insight

• Provide wireframes, sketches, or mockups where helpful

• Build simple page variations yourself using Figma, Canva, or page builders

• Optimise for UX clarity, emotional resonance, readability, and messaging hierarchy

• Collaborate closely with paid ads and funnel teams to ensure message consistency

📈 Success Metrics (KPIs)

Your success will be measured by:

• Improved conversion rates across funnels and pages

• Reduced CPA and cost per booked call

• Increased opt-in, show-up, and call-to-sale rates

• Revenue uplift per visitor and per funnel

• Testing velocity and win rate

• Clear, insightful reporting to the CMO and leadership

🧠 What We’re Looking For

Required Experience

• Proven experience in CRO, digital optimisation, or performance marketing

• Strong analytical skills with GA4, Looker Studio, Hotjar/Clarity

• Hands-on experience running A/B or multivariate tests

• Ability to turn insights into structured, testable hypotheses

• Strong understanding of full-funnel metrics (CTR, CVR, CPA, LTV, ROAS, call-to-sale)

• Solid grasp of copywriting, UX, and design fundamentals

• Clear communicator who can explain insights to non-technical stakeholders

Nice to Have 🌟

• Experience with coaching, education, DTC, or info-product funnels

• Comfort working in GHL, WordPress, or similar platforms

• Familiarity with AI tools for insights or ideation

• Strong understanding of direct response psychology and sales pipelines

💛 You’ll Thrive Here If…

• You’re obsessed with understanding why people convert (or don’t)

• You think in hypotheses, not opinions

• You love structured testing and continuous improvement

• You’re equally comfortable with dashboards and creative mockups

• You bring clarity to complexity and turn data into action

• You care deeply about meaningful work and real human impact

• You enjoy high ownership in a fast-moving environment

🎁 What We Offer

• A high-growth, purpose-driven organisation with global reach

• Direct collaboration with the CMO and senior leadership

• The opportunity to drive measurable impact across dozens of funnels

• A culture built on excellence, innovation, and human transformation

• Competitive compensation

• Flexible, fully remote working 🌍

• The chance to help scale life-changing tools to millions worldwide