Reporting into: Head of Publicity

Number of Direct reports: 2

Location: Dubai, offering a hybrid working model (in-office and remote). We are also open to remote applications from the UK and US.

Employment Type: Full-time

Are you a creative, data-driven, hands-on social media expert who lives and breathes social media? Do you have a passion for reigniting engagement, driving growth, and revamping social channels? If you thrive on crafting attention-grabbing content and love seeing channels come to life, this could be the perfect role for you.

We’re looking for an experienced Social Media Manager to spearhead the revival of our key platforms — with a particular focus on Facebook, TikTok, LinkedIn, YouTube and Instagram. Our goal is to reignite engagement, increase visibility, and breathe fresh energy into our social presence. This is a unique opportunity to make a meaningful impact on a global brand by driving creativity, strategy, and growth.

About the Role

As a Social Media Manager, you will be responsible for leading a social media revival strategy — from auditing current platforms to developing and executing a game plan for growth and engagement. We need someone with a hands-on approach, ready to create, post, and manage content that sparks interest, conversation, and action.

You’ll work closely with our in-house creative teams (graphics, video, and copywriters) to produce high-quality, attention-grabbing content. This role is perfect for someone who can spot trends, create content and copy that stands out, and isn’t afraid to do the work — not just plan it.

If you have a deep understanding of social platform algorithms, a passion for engagement, and a creative edge that cuts through the noise, we’d love to hear from you.

What You'll Do

• Lead Platform Revival: Take ownership of our key platforms,, with a focus on reactivating engagement, growing followers, and driving conversions.
• Audit: Conduct a thorough audit of our social channels, identify gaps, and create a winning strategy for growth, fresh content, and re-engagement.
• Strategy: Develop and implement a data-driven social media strategy aligned with the brand’s objectives and the 2025 PR, Events, Speaker, and Podcast Strategy. 
• Hands-On Content Creation: Work directly with the Content team to conceptualize, produce, and post content that’s tailored to each platform's best practices, ensuring it is fresh, engaging, and on-brand. Repurpose existing content into engaging formats such as Reels, Stories, and carousels to maximize visibility.
• Boost Engagement: Develop strategies to improve interactions, comments, shares, and reactions, ensuring our communities are active, engaged, and growing. Actively engage with followers, respond to comments and messages, and cultivate a sense of community across platforms.
• Content Planning and Posting: Create content calendars, plan campaigns, and coordinate with internal teams to deliver consistent messaging and timing with PR and e-mail marketing efforts. 
• Team Leadership: Lead and manage two direct reports, providing guidance, support, and direction on day-to-day tasks and social media strategy.
• Collaboration: Work with cross-functional teams to align social content with larger marketing initiatives, brand messaging, and campaigns.
• Performance Analysis: Track performance, analyse what’s working (and what’s not), and continuously optimize content to drive higher engagement, conversions, and better results. 

What You'll Bring

Social Media Obsession: You live and breathe social media. You know the latest trends and best practices for YouTube, Instagram, Facebook, TikTok, and more.

Strategic and Hands-On: You’re not just a thinker — you’re a doer. You love rolling up your sleeves to create, post, and manage content yourself.

Proven Experience: At least 2+ years in social media management with a demonstrated track record of growing and reviving platforms (bonus points if you’ve driven growth on YouTube, TikTok and Instagram).

Engagement-Focused Mindset: You know how to spark engagement and keep communities active and excited.

Data-Driven Approach: You have experience using insights, analytics, and performance reports to inform your strategy and decisions.

Creative Problem-Solver: You think outside the box when it comes to content ideas and campaign concepts.

Leadership Skills: Ability to manage and guide a team of two direct reports while overseeing social media strategy and execution.

Collaborative Spirit: You work well with creative teams (designers, video editors, copywriters) to deliver best-in-class content.

Why Join Us?

Make an Impact: You'll play a pivotal role in bringing our social channels back to life and driving growth.

Creative Freedom: Have the freedom to experiment with fresh ideas and test creative approaches.

Global Brand: Be part of a well-respected, globally recognized brand.

Flexible Working: Work in a hybrid environment in Dubai or remotely from the UK or US.

Collaborative Culture: Join a fun, friendly, and collaborative team where your contributions are valued.