Issued by: More Than Enough
Date: 13/12/2024

About Marisa

World-renowned therapist and best-selling author Marisa Peer is one of the most recognized names in the wellness industry. Over her thirty-year career, she has worked with a client list that includes international superstars, CEOs, and Olympic athletes, using her unique approach, Rapid Transformational Therapy® (RTT®)

RTT combines the most effective elements of NLP, CBT, hypnotherapy, quantum physics, and psychotherapy to get to the root cause of the issue, which often stems from childhood beliefs, traumatic experiences, or the everyday negative self-talk that many of us carry with us unconsciously. 

In 2013, she began the I Am Enough movement, which works to boost inner confidence and help people improve their relationships, careers, health, and self-esteem while eliminating blocks to creating wealth and abundance.

After seeing huge success in her private practice and transforming the lives of thousands of clients, in 2015, Marisa established the RTT® School and has helped to train over 18,000 therapists, coaches, and practitioners globally.

In 2021, Marisa created The 5-Day Challenge, a free resource aimed at 6 - 11-year-olds to help them build self-confidence and resilience, which has been recognized within the education industry as a powerful well-being tool - and is now being developed into a year-long program.

She also launched Dietless Life, a unique weight management program that helps people develop a healthy relationship with food - allowing them to lose weight and keep it off for a lifetime.

This year she launched her new membership program, Grow and Transform, and is currently working on developing a mental health marketplace, Inner Belief.

Marisa has published six books, four of which have been Amazon best-sellers in the UK and US. She has a huge global following, with over 2.5M followers across her social media channels.

Background

Marisa is already widely known and respected in the global media, mainly for her work in the personal development space.

She regularly contributes as an expert spokesperson across global media platforms, including The Guardian, Marie Claire, Newsweek, NBC’s Today Show, Sky News, Supersize vs. Superskinny, Celebrity Fit Club, I’m a Celebrity…Get Me Out of Here and The Housewives of Dubai.

She has also appeared as a guest on several top-rated podcasts, including Stephen Bartlett’s Diary of a CEO and Laura Clery’s Idiot podcast.

A sought-after public speaker, Marisa has spoken on stages across the world at major events, including Mindvalley Live, the World Government Summit, Greator Festival, Pendulum Summit, Alula Wellness Festival, Brand Minds 2024, The Royal Society of Medicine, Global Citizen and A-Fest, and has delivered several highly successful TEDx talks. 

Overview of Requirements

We are seeking a strategic and dynamic PR agency/freelancer to become our communications partner to assist in the delivery of the 2025 PR, Events, Speaker, and Podcast Strategy for Marisa Peer and RTT. 

This partnership aims to build on the work we have already done, elevate Marisa as a transformative force in the mental health arena - and position RTT as a leading solution for emotional well-being.

Our key focus areas include expanding our global reach, maximizing brand visibility, and achieving significant market penetration across the US, UK, Europe, and UAE.

2025 is a pivotal year in our growth journey. We are planning several high-profile events, including RTT Live training events in LA, Amsterdam, Cancun, London, and Dubai.

We are also planning to develop a calendar of Marisa-led RTT-inspired events to engage the community and showcase RTT’s transformative power.

These events will create direct revenue streams, boost brand awareness and credibility, showcase Marisa’s expertise, and establish her role as a leading voice in mental health.

A potential book tour is also being considered, as Marisa plans to release her next book in late 2025.

Scope of Work

The selected agency will deliver the following:

1. Strategic PR Planning & Execution
   1. Develop a comprehensive 2025 PR strategy to position Marisa Peer and RTT as leaders in mental health transformation and the personal development space.
   2. Design quarterly campaigns that resonate with key audiences and align with global mental health trends.
   3. Highlight RTT’s uniqueness in addressing root causes and delivering long-term results.
2. Media Relations
   1. Secure high-profile interviews, features, op-eds, and case study-led features in top-tier media outlets (e.g., Forbes, The Guardian, CNN).
   2. Cultivate strong relationships with journalists and editors across the US, UK, Europe, and UAE.
   3. Review and regularly update all media information, including press packs, bios, and slides.
3. Event Promotion
   1. Promote RTT Live events, international speaking engagements, Marisa-led events, and the book tour.
   2. Drive ticket sales and attendance through targeted PR efforts.
4. Content Creation
   1. Craft compelling narratives, press releases, thought leadership articles, and social media content to amplify key messages.
5. Influencer and Podcast Strategy
   1. Identify and collaborate with key influential figures in the mental health space and secure top podcasts to extend Marisa’s reach and engagement.
   2. Continue to expand our audience by identifying and securing top podcast opportunities in other areas, e.g., business, entrepreneurship, etc.
6. Measurement and Reporting
   1. Provide regular updates and a detailed impact analysis to ensure alignment with objectives and ROI.

Key Deliverables

• 2025 PR strategy document and action plan
• Monthly media coverage reports
• Event-specific PR campaigns
• Metrics-driven impact assessments
• Quarterly reviews to refine the approach

Budget

We are open to proposals, but the agency must provide a transparent breakdown of costs for services, including retainer fees, campaign costs, and ad-hoc projects.

Evaluation Criteria

Proposals will be assessed based on:

• Proven experience in personal development, mental health, or wellness sectors.
• Success in positioning thought leaders and brands globally.
• Creativity and innovation in delivering PR campaigns.
• Media connections and reach in our target markets.
• Ability to deliver measurable results.

Timeline

• Proposal Submission Deadline: 23 December
• Shortlist Announcement: 10 January
• Pitch Meetings: w/c 13 January
• Agency Selection: 22 January
• Kickoff Meeting: w/c 27 January