This position is fully remote/working from home. We are accepting candidates from anywhere in the UK.

Salary - approximately £42,000 - DOE

The Company and Role

This company provides independent CPD (Continuous Professional Development) accreditation for training, learning & coaching activities. They work with training companies, trainers, events companies, coaches & coaching companies to help them tap into the increasing demand for CPD activities by independently accrediting their training, learning & coaching activities for CPD purposes and professional development.

The CPD Standards Office addresses the need for high quality CPD training, learning & coaching activities. Meeting the growing demands for CPD across the 2500+ professional bodies and membership associations in the UK , the foundations of this company are based on both rigorous academic research into the quality control, and assurance of continuing professional development.

Summary

We are looking for a motivated and technically capable Funnel Builder to work on our technical marketing projects.

The role will involve hands-on technical work across the whole suite of software and marketing campaigns with a specific emphasis on building campaigns, lead generation, and marketing automation software.

You will be responsible for implementing, maintaining, troubleshooting, and developing the technical side of our marketing and customer outreach operations. You should be a fast learner, inquisitive, and have a keen eye for technical detail alongside a real passion for customer care and support. We are a customer-focused business that places a great deal of emphasis on the happiness and satisfaction of our customers.

Responsibilities and Scope

  • Generating cost-effective leads with a trackable ROI.
  • Creating and implementing sales funnels that are profitable within a short time frame.
  • Understanding of all traffic sources, i.e. paid, media packages, PPC, YouTube, Facebook Ads, LinkedIn Ads.
  • Conversion rate optimization and multi-variant testing.
  • Using web tools to produce high converting traffic.
  • Additional responsibilities include:
    • Building digital sales funnels
    • Landing page creation
    • Paid traffic campaigns (e.g. Facebook or Google)
    • Conversion rate optimisation (CRO)

Required Knowledge, Skills and Experience

  • We are looking for an experienced funnel builder who has a passion and can-do attitude to everything they do. The ideal candidate would be data-driven and completely capable of managing multiple projects and prioritizing tasks, for a very fast-moving business across different sectors.
  • The candidate would be experienced in building, optimizing, and converting sales funnels, and also directing paid traffic and organic traffic.
  • They will have a strong working knowledge of digital customer acquisition, and their skillset should include but not be limited to:
  • Customer profiling
  • SEO
  • Sales funnels
  • Landing page creation
  • Email automation
  • Sales cart integration
  • A/B split testing
  • InfusionSoft/KEAP Technologies

For more information visit https://www.cpdstandards.com