This is a mixture of in- office and remote work, you must be based in Dubai, UAE. 

Salary: Competitive pay, reflective of experience level plus performance bonus

Hours: Full-time, Monday to Friday

Contract type: Freelance

The Company and Role

This is a fantastic opportunity to be part of an exponentially growing organisation, who are looking for continuous improvement focussed, ambitious and positive members of their team that want to grow and shape their career with the company. RTT is a multi-award winning global training and development company that touches millions of people each year and inspires them to live their highest and best life.

Role Overview:
This role is for someone who deeply understands organic social content and wants to have a significant influence on the world’s perception of mental health and wellness. You will work alongside industry legends helping to shape Marisa Peer’s and Rapid Transformational Therapy’s brands across all social platforms and collaborations. 

You will be an intrapreneur inside of the company responsible for monetization, total revenue, and profitability of all social channels for the brand. This includes organising the reporting process, leading a team, and presenting the strategies and results of all content.

We are seeking a highly experienced Branding Creative Director to lead and oversee our content marketing initiatives. This is a standalone role within Marisa Peer, working collaboratively with both internal creative teams and external marketing agencies. The ideal candidate will love designing thought leader and brand based strategic organic content across Instagram, Youtube, Facebook, and TikTok for the Marisa Peer and Rapid Transformational Therapy brands.

Key Responsibilities:

Strategic Planning: Develop monthly and quarterly strategies to grow the revenue and reach of Marisa Peer and the RTT brands across all platforms utilising a small team of talented editors and collaborating with the wider 100+ person company

Collaboration with External Teams: Coordinate and work closely with internal and external marketing agencies to execute campaigns, ensuring consistency and brand alignment.

Audience Targeting: Identify and target key demographics within the self-help, personal development sectors, and prospective students for our certifications.

Campaign Oversight: Oversee all organic marketing efforts, ensuring timely delivery, budget adherence, and optimal performance.

Creative Direction: Collaborate with the internal creative team to produce compelling content that resonates with our audience.

Performance and Reporting: Lead, improve, and report on the effectiveness of marketing campaigns, making data-driven decisions for continuous improvement and communicating insights with our paid marketing teams.

Brand Stewardship: Maintain and enhance the Marisa Peer brand image across all marketing channels.

Qualifications:
Minimum of 7 years of experience in marketing, with at least 3 years in a strategic leadership role.
Proven experience working with external marketing teams and agencies.
Bachelor's degree in Marketing, Business, or a related field.
Strong understanding of both paid and organic marketing strategies.
Excellent analytical, organisational, and communication skills.
Passion for the self-help and personal development industry is a plus.